The platform is rolling out a new feature that enables them to lessen the quantity of AI-created videos appearing in their streams. This initiative comes as the company revealed that it now features more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a global release. This development aligns with a increase in content created by AI, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the most rapidly expanding channels on a competing service only show clips produced artificially. A large amount of this output is considered “AI slop”, a term for poor-quality, mass-produced content that is frequently absurd or bizarre.
Based on user feedback that many people like content made with AI tools, including AI artwork to informative clips, and we aim to offer the community the option to increase or decrease of that, according to their own choices,” said a company executive.
Volume and Proportions
The platform announced that there are currently 1.3 billion videos on its network identified as AI-generated. In total, over 100 m media items are uploaded to the platform each day, making clips made by AI a limited percentage of its total content library.
User Control Features
Users will be in a position to reduce or increase the volume of AI content they view by using the “manage topic” setting in the platform and selecting “AI-generated content”. Additional categories that are already be controlled under the setting encompass news, fashion, beauty, and dance.
Platform Guidelines
Its rules oblige creators to identify convincing AI-generated content, and it forbids dangerous deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its community policies.
Additionally, the platform will from now on add an AI-generated tag to content created with its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This action is aimed to deter users from trying to bypass the labeling process.
Educational Initiatives
The platform is also launching a $2 million AI literacy fund for professionals and organizations to produce learning resources about using AI responsibly. This initiative will support educational bodies focused on educating computer science.
Content Safety Approach
The video-sharing app has defended its moderation strategy, during controversy over proposals to cut jobs for hundreds of review team members in the UK. TikTok is expected to eliminate a significant number of roles in its trust and safety division in the UK capital, with worker representatives and digital protection specialists voicing alarm that people are being substituted by automated systems.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it has to be seen by people. TikTok reported a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”
